It is frustrating indeed not getting the results you dreamed of , despite spending an astronomical sum in creating an impressive website, selling some very good products, which may outshine your competitor, any you have all the required infrastructure and support system to provide matching after sales service. Yet, you cannot match the sales figures of your rival. Have you ever tried to analyze the reasons behind this. The chief cause behind this could be that your potential clients are not being able to find you. This could be due to the low Google Page Rank of your website. Your site lies buried deep under the other sites, when the surfers search for the relevant information.

The first and the foremost thing to do after you have launched the website is to submit it to various Search Engines. These search engines will index your site as per keywords, and will show it in the search results for those specific keywords. Initially your site may lie buried very deep. The key to success lies in bringing up your site on the first few pages when searched for specific keywords. Here the the Page Rank plays a very important role. The sites with the higher Page Rank appear above the other websites with lower Page Rank and get the creamier traffic, and thus the higher sales.

PR is probably the most important factor governing the flow of traffic to a website. The high Page Rank helps to make your site appear on the top pages of the SE's, and could guide a lot of potential customers to your site.

The higher PR will enhance your reputation amongst your customers, who in turn will trust you more than the sites with a lower ranking.

If you have a higher PR, more and more people would vie to put your link on their websites resulting in even a higher flow of traffic.

The higher page rank, indicates the trust reposed by Google in your site, which implies that you are a trust worthy site to deal with.

There are many methods, through which you can boost the PR, and direct a heavy flow of traffic to your site. Some of the unethical methods known as "Black Hat Techniques" such as URL cloaking, Keyword Stuffing etc should be totally avoided. They could give a temporary boost to the PR of your site, but in the long run, it could be very harmful. Your site could be even banned by the major search engines and spoil the rankings.

The best way to build upon the page rank is to get the maximum number of incoming links to your site. But you should be careful to avoid dubious sites and link farms. You should try to get the links on the sites related to your line of trade. For example, if you own a personal insurance website, you could aim to get links from general insurance, medical insurance websites. Reciprocal Linking is the best and the fastest way of getting the maximum number of links.

Directory Submissions, Article writing and their submissions to the Article Directories, Blogging, Forum Posting, RSS feeds, Press Releases are also very good ways to get your links on the quality sites, and thus increase the PR of your site, which in turn would translate into heavier traffic and larger sales.